What is Social Value Ranking?
Recently a clients sites PageRank went from a PR7 to a PR8. Since PR is such an esoteric topic and my client is pretty non-SEO savvy, I attempted to explain PR to them like this;
PR rank is a Google quality score that ranks the usefulness of a website by analyzing inbound links.
After giving that explanation of course you can imagine the next question. You guessed it; “How did it happen?”. I’ve gone over Google’s PageRank equation before, in a nutshell is all about inbound links, or should I say the quality of inbound links.
The only increase of inbound links had come from a social networking site. Actually this clients social networking had gone somewhat viral a few months before the PR change. They have been amassing a few hundred new profile links every week.
What this means to Web marketers is that Google’s “Social Value Ranking” is alive and well and making an incredible impact on sites that tap into it properly. My clients site is currently breaking records for traffic and revenue. Let’s hope this upward trend continues.
Here’s in my opinion, a very good video on Social Value Ranking and Open social by Themezoom.
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