Convert or Die Blog by Darwin Hall

Google’s VP for Search Quality, Udi Manber, resently posted on Google’s Official blog about the search quality team and what they do to keep Google in the forefront of search.

This is a must read for any search marketer (especially natural search). Mr. Manber reveals some very interesting components of G’s algo that made me go… hmm? Some of the most interest things was the amount of testing they do to make sure their algo’s (androids) produce useful results. Also he mentioned language models (the ability to handle phrases, synonyms, dicritics, misspellings) query models, time models and pesonalized models.

I found it to be a very insightful read and I felt it re-enforced things that I already knew, but didn’t have a name for. Check out the article of Google Search Quality.