It’s no secret that many of the tradition web marketers have made the jump to strategic viral marketing. To me viral means something took off on a life of it’s own. It can’t be stopped. I’ll be posting about my difference experiences with video marketing and production in conjunction with SMM. I’m a strong advocate for experimentation.
If you have any social media or viral idea you need help in experimentation let me know. I’d be more than happy to give my 2 cents.
I started seeing Google indexing flash text in it’s proper context; just like any indexable document. Since Google seems to always be in constant performance improvement (mad scientist) mode. We have seen many additions to Google’s functionality and user interface. TheGoogle Filing System caffeine updates and the natural progression to indexing all useful content (Flash vector graphics, as well as semantic decoding of video and sound) is part of a much larger initiative to improve human communication. Google and others are working to improve life for the world; Let’s make the web faster.
Not only is Google working with the FCC to utilize “white space” for better Internet connections, but they are also working to make energy usage more efficient; Checkout Google PowerMeter.
PubCon is the mecca of all search engine marketing events world wide. After being in the SEM field for a while you begin to expect a little repetitive information when attending SEM conferences. But I have to say that PubCon was the best conference I’ve ever been to. Plus the fact that it’s in Vegas added to the vibe. If you decide to attend only one search engine marketing event next year, you will definitely want to go and hang with the PubCon folks. It doesn’t get any better.
BlendTec's George Wright shows their blenders are more than just hype. It blended this rake in 5 seconds flat.
Me an Bill Hunt. (Wrote the Enterprise SEM bible - Search Engine Marketing Inc.)
Here I am hanging with Alex, Damien and Noam - A few of the world's best web marketers. I also had the pleasure of hangin with Matt and Chris (picture not available)
I’d like to give a shout out to some of the good folks I met at PubCon Vegas
Recently a clients sites PageRank went from a PR7 to a PR8. Since PR is such an esoteric topic and my client is pretty non-SEO savvy, I attempted to explain PR to them like this;
PR rank is a Google quality score that ranks the usefulness of a website by analyzing inbound links.
After giving that explanation of course you can imagine the next question. You guessed it; “How did it happen?”. I’ve gone over Google’s PageRank equation before, in a nutshell is all about inbound links, or should I say the quality of inbound links.
The only increase of inbound links had come from a social networking site. Actually this clients social networking had gone somewhat viral a few months before the PR change. They have been amassing a few hundred new profile links every week.
What this means to Web marketers is that Google’s “Social Value Ranking” is alive and well and making an incredible impact on sites that tap into it properly. My clients site is currently breaking records for traffic and revenue. Let’s hope this upward trend continues.
Here’s in my opinion, a very good video on Social Value Ranking and Open social by Themezoom.
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