Convert or Die Blog by Darwin Hall

The architectic being the designer, and the engineer is of courser the site-structuring SEO specialist. Having been in both positions, it’s been my experience that both are important. But if I have to make a choice, I’ll take the traffic.

Eight years ago I would have never thought that search engine marketing would become so popular. But being popular doesn’t mean that the business population at large truely understand what it’s all about. There seems to be levels of transition for a traditional company to truely become web ready and take full advantage of the power of the web.

The first stage is, we need a website.

I think mostly everyone knows this now.

The second stage is, how do we get what we need?

This seems to be the stage most trip over. And this is because web marketing as a whole requires alot of know-how.(As quiet as it’s kept, you need more than a list of keywords to rank high.) And because of this it’s difficult to judge whose good and whose not.

iCrossing IMHO is definitely at the top of the heap in terms of delivering results that count to their clients. After reading a extremely well written article from Target Marketing - Battle of the Banks, it’s now appearent that search engine marketing now has a new defender of the craft. It also mentions the challenges iCrossing had with getting Bank of America to totally buy-in to the changes they recommended. I can definitely feel them there. It’s so very difficult to try and save a site when the stakeholders don’t know, what they don’t know.
The article is definitely worth the read and it shares alot of great insights to corporate politics, which in my opinion is one of the toughest segments to work in. I appreciated the positive light SEO was put in and the understanding of the article writer(Hallie Mummet). If I ever have the opportunity to be a feature story in Target marketing, I want Hallie to write my article.

Way to go iCrossing. You are doing it big, but you have the respect of the industry as well and in my opinion that is difficult to do. That’s the way we like it at ConvertorDie.com.